2012年7月12日星期四
J. Crew's move overseas also comes amid tougher competition
j crew
online executives are currently in Asia and Europe scouting out retail space
and negotiating rents, he said. Stores in Hong Kong and London will launch first
and will take at least a year to open once the company finds a location. The
68-year-old CEO said he has also been traveling abroad, visiting competitors to
evaluate pricing and quality. J. Crew's move overseas also comes amid tougher
competition from foreign retailers expanding in the U.S. Last October, Fast
Retailing Co.'s 9983.TO -0.91% Uniqlo opened a 90,000-square-foot flagship store
on Manhattan's Fifth Avenue as a kickoff to broader expansion in the U.S.Mr.
Drexler says tapping foreign markets, both online and through retail, will help
spur growth. J. Crew's sales have increased in each of the past eight years, but
the company still remains a relatively small player in terms of store count and
revenue. In 2011, the retailer posted nearly $1.9 billion in revenue on a base
of 266 retail stores and 96 outlets. Last March, Mr. Drexler took the company
private with TPG Capital and Leonard Green & Partners LP.a little novelty to
freshen it up,” finishes an employee. Yes, precisely. Employees not only
complete each other’s sentences, and sometimes their boss’s j crew dress
2012 sentences; they also dress alike, in stripes, sandals, and neutrals
daubed with bursts of color. Both the groupspeak and groupdress suggest that
Lyons has, at least in an operational sense, trained her employees to think like
her. “Let’s put a sparkly shoe with this,” she says, holding a white cotton
dress flush against her body. “It’ll make the dress more of an idea as opposed
to …” The thought goes unfinished. In addition to speaking in fragments, Lyons
tends to evaluate clothing in abstract rather than visual terms—items need to be
“engaging” or “elevated”—and she speaks in a collage of overlapping sentences.
The same aesthetic extends to her office, which is a scrapbook in three
dimensions: skirts, Sharpies, drawings, Lucian Freud and Egon Schiele books, a
Céline bag, a sweating Starbucks iced coffee, and an entire wall of magazine
cutouts and notes from the artist Tom Sachs. It's impossible not to like Lyons,
the 43-year-old president and executive creative director of J Crew, the woman
who has turned around perception – and profits – of the once-staid American
brand. She stands at more than 6ft tall and when we meet is dressed in faded
jeans and a j crew shorts
printed blouse. She's warm, funny and self-deprecating, all qualities that belie
her fancy title. But her 12th-floor Manhattan office is an immediate giveaway of
her success, with its large windows, huge Eero Saarinen oval marble meeting
table and vintage Eames chairs. "Wait until you see my new office!" she gushes.
"I'm moving up to the 15th floor next month – higher ceilings, bigger windows –
and the views are incredible!" Please visit www.jcrewoutletonline.com read more
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