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That 450 per cent increase in the north face jackets her fan base is partly down the her taking part in the Sony Ericsson Xperia Hot Shots campaign. It’s a programme designed to teach players about widening their appeal, dealing with the media and seeing what the likes of Sharapova go through on a daily basis.The most fun thing was getting to meet Trey Songz (an American RnB singer),’ says Watson, the 2009 Junior US Open champion. ‘I got to go to my fashion
north face fleece sale show in Miami too. I was really excited to do HotShots.
'I’ve got a bigger fan base now, I’ve learnt to post videos and photos of what I’m doing. It’s worked.
The other week a mother and daughter came up to me in Westfield and congratulated me on how I’ve done so far. And someone asked for my picture at the airport in New York a couple of days ago.’
If Watson continues to play as well as she has done this year, she’s going to be posing for a lot more pictures.
This year has seen her break into the top 100, win a round at the French Open and, now, be given the chance to face 2006 champion Sharapova. Not that she is scared.
I am excited to be able to play Maria,’ she says. ‘I have never played her before and it should be very interesting. I am looking forward to a good, fast-paced match and I will just go for it.
Sharapova has been helping Watson increase her fan base as part of the Hot Shots programme but the hard court specialist knows that counts for nothing now.
‘It doesn’t feel like they are famous anymore. It’s just your competition. Some of them say hi, some don’t. Winning a round is not what I’m looking for. I’m going in for the tournament. I’m playing well and I believe in myself.’Watson sounds happy when we talk – as she always does – and is full of enthusiasm about the changes in her life, including her new coach, former world No 78 Mauricio Hadad from Colombia – Sharapova’s former mentor.
Mauricio is my new coach. He's based womens north face jacket half of the time Florida and half in Colombia, where he has an academy. I’ve known him since I came to the Bollettieri Academy when I was 12. I used to have private lessons with him. But he left after three years. But I called him to see if he wanted to work with me
We started about six weeks ago. He’s very calm. I don’t work well with people who scream in my face because I won’t listen. He’s very smart. And he’s going to come to England to train with me after the US Open. He’s teaching me some Spanish – so he speaks it to me all the time. I’m getting a lot better.’
A companion who she gets along with is vital with so many weeks in a year away from her home in Guernsey.
‘I’m definitely travelling a lot, lot more. My life has changed a lot. It’s just been tennis, tennis, tennis. I’m loving it. I’ve done so many things and met so many cool people.’
Cool sums up the feel at Flushing Meadows, where Watson is of course the underdog as she prepares to face Sharapova, now the world No 4 and one of the favourites to win the tournament. But if Watson has a chance anywhere, it is on the hard courts she loves so much.
‘It’s one of my favourite tournaments. The courts and the atmosphere are great – the crowd get really into it. I feel I can play really well there – I’ve been working very hard. I train in America, where it’s noisy and everyone’s playing music, so I guess I’m used to it. I like it because I’m a loud, bubbly person.
‘It’s the first Grand Slam I’ve got into through my ranking. When my mum told me, I thought she said "you’re two out" but she actually said "you’re two in". She was looking at me confused but I then realised and I was so excited.'So she should be and then it’s all about building even more, trying to reach the top 80, top 50, and make up for her first-round exit at Wimbledon, where she lost from a set up against Mathilde Johansson because of an elbow injury.‘I got so much support at Wimbledon, it was great. It was just a shame that after being a set up, I got that injury.
'It was horrible for me, really upsetting. I didn’t know how to deal with it. But I’m looking after my body, making sure that won’t happen again. I will be back there next year to kick some butt.’